Hex Tie is a fashion design company that provides innovative men's accessories in a simple and elegant style. I shaped the brand, design and user experience.
My Role:
User research, prototyping, UI design
Product Design, art direction and brand design
Built a maintained a design systems
Results:
Improved Hex Tie conversion rate
Web platform's revenue grew 20% total revenue
Built the product from zero, including Hex Tie Brand
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Hex Tie
Hex Tie is an exploration into the creation of flexible fabrics composed of articulated rigid surfaces. The articulation is dictated by clean graphic patterns that gives each model a bold look and style synonymous of the brands image. Designs range in material, while always keeping a mix between clean design and unconventional materials.
The design was taken from concept to market and culminated in the creation of the Hex Tie brand.
@hextie
Design: Marissa Peral.
Other Products in the Hex Line
